Hello, I'm Chiali - Product Designer.

I build experiences that connect and stick.

Where complex ideas spark unstoppable imagination and intuitive human connection.

Product Design

The best products start messy. My job is to make them clear.

I turn early ideas into product direction and interfaces people actually want to use. Discovery, UX flows, visual design, prototypes ready for handoff. Everything your team needs to build with confidence, not guesswork.

Branding

A brand isn’t a logo. It’s a system that works everywhere, every time.

I build brands that stick: memorable positioning, a voice people recognize, and visual language that flexes without breaking. Components, layout rules, and brand guidelines are all designed so your team can compose and ship assets fast, without losing consistency. Build once, deploy everywhere.

Websites

Your website has one job: turn visitors into believers, then customers.

I design and develop sites that do exactly that! Clear messaging that cuts through the noise, hierarchy that guides the eye, performance that doesn’t make people wait. From information architecture to copy structure, responsive UI to accessible front-end code, every piece works together to convert.

Business design

Great products don’t fail because of bad ideas, they fail because the foundation wasn’t solid.

I help you build that foundation: the Business Model Canvas, customer segments, and value propositions that actually resonate. We map out the risks, challenge the assumptions, define what success really looks like. The goal? Get founders and teams aligned around a plan you can test in the real world, not just debate in a conference room.

Generative AI

Here’s the thing: AI can handle the heavy lifting: research, ideation, writing, production, but only if you don’t lose your craft in the process.

I go beyond just generation. I design AI-powered automations that actually free up your team: content ops that run themselves, reports that write themselves, data cleanup that happens in the background, support triage that routes instantly. The boring stuff? Automated. The important decisions? Still human. That’s how you move fast and stay sharp.

WHIM Canvas

test a new work

Content creation

It’s a new era, you gotta be there, early and fast.

I leverage AI with well-structured prompts to generate deep insights for market, product, and user research. Speed matters, but so does quality. That’s why I process every design with my own recipe, keeping things human and authentic. Design-first approach, real human touch, work that actually makes sense.

Design with AI only

Quality and sensemaking 35%

Design with Chiali

Quality and sensemaking 100%

The companies & organizations I have worked with

What people say about me

Chiali and I worked together on several projects at Videri and each time she impressed me with her vision and understanding of our users. She was able to share and clearly articulate the experience she envisioned and how it relates to business needs and technical capabilities. Looking forward to our next challenge together.

Vincent Deschenes
VP of Software Development at Mylo

Truly a designer that is creatively versatile, Chiali does everything – from inventive ui/ux/app design and prototyping, to full-blown video pitches for quick turnaround client presentations. Chiali is the first person to ask about new apps and tools in the design space and understands technical backends better than most project managers. She loves a challenge and excels at being able to deliver, which makes her invaluable to any company she works with.

D Miranda Ouellette
Art director

Design in the era of AI Ideas to touchable solutions Building experiences that matter Stand out from the crowd Human touches & Authenticity